Alaska Tourism Exit Study – 2006/07.
As a sub-contractor to the McDowell group, DataPath is responsible for
the data collection at all the highway exit points between Alaska and
the Yukon (4 sites). Data is collected monthly for 12 months.
DataPath was also involved in the initial questionnaire design for the
project.
Indian and Northern Affairs – Voices of the North 2006
This project involved both telephone and intercepts surveys across two
different survey periods. The intercepts were conducted in 26
northern communities with a high ratio of residents without telephones.
It was a partnership of nine Federal government departments.
Follow-up research included an online survey, mail out survey and
phone-in 800# service.
Yukon Tourism Advertising Conversion Studies –
2002, 2003, 2004, 2005 and 2006. Over 4000 surveys were
completed in each study with respondents who had made an inquiry for a
Yukon Vacation Guide during the previous year. Those studies
included travel conversion, trip profiles and ROI analysis.
Northwest Territory’s Tourism Branding Study – 2006.
Done in partnership with Outcrop NWT the research included surveys with
residents, business owners, potential visitors, past visitors (in the
U.S., Canada and Germany). This research helped to form the new
NWT branding strategy.
Northwest Territory’s Tourism Infrastructure Plan – 2006.
As a sub-contractor to Western Management Consultants, this study
interviewed tourism operators, residents, and community leaders across
the NWT.
Northwest Territory’s Highway monitoring – 2006.
This survey involved observational research, to monitor drivers in Hay
River and their use of seat belts (in partnership with Syonate Research)
Northwest Territory’s DFO study – 2005.
The study surveyed fisherman using the Ingraham Trail Lakes system.
Yukon Tourism Branding Study – 2005.
In partnership with Cameron Strategies and Zero Gravity, DataPath
surveyed residents and interested visitors to the Yukon to help create
the new Yukon Larger Than Life brand. In 2006, DataPath also
conducted a print ad test of the brand among interested visitors.
1999 – to date: DataPath Quarterly Poll.
Every 3 months DataPath System contacts 300 Yukoners (by phone and
online panel), to survey them on current local events, political issues
and as an omni-bus survey instrument.
2001 Yukon Vacation Guide Focus Groups.
DataPath Systems worked with Cameron Strategies to conduct four focus
groups (Vancouver and San Francisco) to review the Vacation Guide format
and appeal. DataPath recruited the groups, and supported the
moderators guide and final report/recommendations.
2001/2 Yukon Tourism Business Forecast studies.
Two waves of research were conducted following the events of September
11 to determine the impact of the event on tourism in the Yukon.
This business-to-business study included one wave in early November 2001
and a follow-up wave in February 2002.
Outbound Canada – 1999 – 2001.
Done in partnership with the Conference Board of Canada, this quarterly
study tracked Canadians travel and interest in U.S. destinations.
1999 WTAY segmentation study.
The largest segmentation study completed for the Yukon since the 1992
Tourism Yukon study, this study showed the segmentation of adventure and
wilderness travellers as well as updated the segments from the 1992
study.
1997 Canadian North focus groups.
Conducted when Donna Larsen was with Angus Reid Group, Donna was the
project manager and focus group moderator for two waves of focus group
in both Yellowknife and Iqaluit. The study focused on
improving service between gateway cities and northern communities.
Since 1998,
DataPath has also conducted numerous studies on behalf of the Yukon
Government, including studies for the Department of Motor Vehicles,
Public Service Commission, Housing, and Justice.
DataPath Systems is a
full service market research company. It is the only full
service market research company in the Yukon. Donna and Mike Larsen
founded the company in May of 1998. While Mike is a long
time resident of the Yukon, Donna has relocated from the U.S. and then
Calgary before arriving in the Yukon in 1997. The
philosophy of the business is to produce top quality market research
information by using the state of the art in technology and training. All
forms of technology, such as CATI, email and the Internet are used
whenever appropriate, as well as traditional data collection methods
such as face-to-face interviewing, telephone interviews, internet
surveys or via conventional mail.
Donna Larsen started
DataPath Systems based on 14 years of experience in the market research
field. DataPath Systems quickly expanded to include a field centre
(CATI) operation located in Marsh Lake Yukon.
DataPath Systems is capable of handling all levels of
market research needs, from data collection to data analysis,
segmentation, planning and application of the information.
Over the past
several years, DataPath Systems has completed numerous research projects
concentrating in advertising tracking and conversion studies. By
incorporating random telephone, re-contact telephone, and re-contact
email/web methodologies in projects, sample sizes have been increased
allowing for greater data analysis. In addition,
incorporating segmentation and predictive analysis in the research
projects has increased the relevance and action ability of the data.
Major
Projects
Quantitative Studies (selected projects)
|
On-going Quarterly Poll of
Yukoners (2000 – to date) |
|
|
Yukon Protective Services –
Emergency Medical Services (2010 – to
date)– Patient Audit online system |
|
|
Data Analysis for Arctic
Borderlands Wildlife Tracking (2010 – to date) |
|
|
Roswell New Mexico
International UFO Museum and Research Center (2008 to
2016) |
|
|
Parks Canada Bear Creek
Feasibility Study (2016) |
|
|
Recreation and Parks
Association Yukon Activity and Attitude Study (2016) |
|
|
Southern Lakes Resort Road
Improvements (2016) |
|
|
Discovery Channel Gold Rush
TV show visitor impact (2015) YG Economic
Development/Research NW |
|
|
Yukon Mining Industry Gap
Analysis (2015) - YG Economic Development |
|
|
Recreation Site Usage
reports (2105) – City of Calgary/zinc research |
|
|
YITIS Survey of Yukon IT
businesses (2015)- YITITS |
|
|
Ruidoso New Mexico
Conversion Study (2014) |
|
|
Cultural Industries Workers
and Business Study (2014) – Yukon Economic Development |
|
|
Yukon Visitor Tracking
Program Exit Study (2012/13) - Yukon Tourism & Culture |
|
|
Yukon Chamber of Mines
Attitude Study (2014) – Yukon Chamber of Mines |
|
|
Northern Food services
(2014) – Health Canada |
|
|
Northern Electrical usage
(2014) – HydroQuebec |
|
|
Design/white paper on
alternative/innovative Visitor Study Models (2011) Yukon
Tourism & Culture |
|
|
EQ segmentation transition
report (2012) Yukon Tourism & Culture |
|
|
Numerous opinion surveys
for YTG (2000 – 2014) (Policy, Mining, Lands Branch,
Economic Development, Government Services, Environment,
Tourism, WCHSB) |
|
|
On-going tracking of
Eastern Canadian travel to New England (2013-2014) |
|
|
UAL labour market study for
First Nation trades (2009) |
|
|
Nunavut Tourism Conversion
Study and Inquirer System (2008, 2009, 2010) |
|
|
Yukon Tourism Advertising
Conversion study (2001-2014) |
|
|
Canadian Parks and
Wilderness Association (CPAWS) (2009 - 2012) |
|
|
New Hampshire Ad tracking
Study (2012-2013) |
|
|
Yukon Mine Training
Association (2009) |
|
|
Recreation and Parks
Association of the Yukon (RPAY), (2008, 2009) |
|
|
Various Education/Teacher
Studies – for Yukon, and NWT (2007, 2008) |
|
|
Environment Yukon Climate
Change Attitudes (2007, 2008, 2009) |
|
|
Hydro-Quebec Nunavik
Household Study (2008) |
|
|
Canada Winter Games
economic impact (2007) |
|
|
Numerous custom studies for
Northwestel (1999, 2004 – 2008) |
|
|
Numerous studies for Parks
Canada (2005 – 2008) |
|
|
Indian and Northern Affairs
Canada (INAC) Voices of the North (2006-7) |
|
|
Nunavut Tourism Exit Study
(2006 and 2008) |
|
|
Alaska Visitor Exit Study
(2006) |
|
|
State of California Canada
market study (2007) |
|
|
CBC Yukon Election Poll –
(Oct 2006) |
|
|
Yukon Public Service
Commission (2006) |
|
|
NWT Tourism Branding Study
2006 –(partner with Outcrop NWT) |
|
|
NWT Tourism Infrastructure
Study 2006 (partner with Western Management Consultants) |
|
|
Tourism Destination
Planning Simulation Model (in progress) |
|
|
Yukon Tourism Branding
Project 2005 |
|
|
Advertising Conversion for
Santa Fe New Mexico, 2004 and State of New Mexico
(2004\5) |
|
|
Klondike Trail product
inventory (partner to Western Management Consultants)
for Edmonton Airport. |
|
|
Whitehorse General Hospital
Employee Study (2000, 2002, 2004, 2005) |
|
|
Created IMPACT – a
syndicated study monitoring the impacts on travel after
9/11 (clients included Air Canada, Disney Canada, Las
Vegas Convention and Visitors Bureau, plus others) |
Segmentation Study for Parks Canada’s G-8 Summit
Legacy Study, 2004 |
|
|
DataPath Systems is
capable of handling all levels of market research needs, from data
collection to data analysis, segmentation, planning and application of
the information gathered.
By
incorporating random telephone, re-contact telephone, and re-contact
email/web methodologies in projects, sample sizes have been increased
allowing for greater data analysis. In addition,
incorporating segmentation and predictive analysis in the research
projects has increased the relevance and action ability of the data.
DataPath
Systems uses on-line data reporting that allows the clients to track the
progress of their projects and even review raw data tables and data
summaries during the data collection phase.
Because
DataPath Systems is a small business the clients always deal directly
with both the owners and the managers of their project at the same time. This
allows for quick decisions and quick changes to the project as needed. We
work seven days a week, day and night, to ensure that the client’s needs
are met. Our field manager, Debbie Champagne has worked
for DataPath Systems for 15 years and supervises all interviewers and
data collection.