Alaska Tourism Exit Study – 2006/07.  As a sub-contractor to the McDowell group, DataPath is responsible for the data collection at all the highway exit points between Alaska and the Yukon (4 sites).  Data is collected monthly for 12 months.  DataPath was also involved in the initial questionnaire design for the project.

Indian and Northern Affairs – Voices of the North 2006  This project involved both telephone and intercepts surveys across two different survey periods.  The intercepts were conducted in 26 northern communities with a high ratio of residents without telephones.  It was a partnership of nine Federal government departments.  Follow-up research included an online survey, mail out survey and phone-in 800# service.

Yukon Tourism Advertising Conversion Studies – 2002, 2003, 2004, 2005 and 2006.  Over 4000 surveys were completed in each study with respondents who had made an inquiry for a Yukon Vacation Guide during the previous year.  Those studies included travel conversion, trip profiles and ROI analysis. 

Northwest Territory’s Tourism Branding Study – 2006.  Done in partnership with Outcrop NWT the research included surveys with residents, business owners, potential visitors, past visitors (in the U.S., Canada and Germany).  This research helped to form the new NWT branding strategy.

Northwest Territory’s Tourism Infrastructure Plan – 2006.  As a sub-contractor to Western Management Consultants, this study interviewed tourism operators, residents, and community leaders across the NWT.

Northwest Territory’s Highway monitoring – 2006.  This survey involved observational research, to monitor drivers in Hay River and their use of seat belts (in partnership with Syonate Research)

Northwest Territory’s DFO study – 2005.  The study surveyed fisherman using the Ingraham Trail Lakes system.

Yukon Tourism Branding Study – 2005.  In partnership with Cameron Strategies and Zero Gravity, DataPath surveyed residents and interested visitors to the Yukon to help create the new Yukon Larger Than Life brand.  In 2006, DataPath also conducted a print ad test of the brand among interested visitors.

1999 – to date:  DataPath Quarterly Poll.  Every 3 months DataPath System contacts 300 Yukoners (by phone and online panel), to survey them on current local events, political issues and as an omni-bus survey instrument.

2001 Yukon Vacation Guide Focus Groups.  DataPath Systems worked with Cameron Strategies to conduct four focus groups (Vancouver and San Francisco) to review the Vacation Guide format and appeal.  DataPath recruited the groups, and supported the moderators guide and final report/recommendations.

2001/2 Yukon Tourism Business Forecast studies.  Two waves of research were conducted following the events of September 11 to determine the impact of the event on tourism in the Yukon.  This business-to-business study included one wave in early November 2001 and a follow-up wave in February 2002.

Outbound Canada – 1999 – 2001. Done in partnership with the Conference Board of Canada, this quarterly study tracked Canadians travel and interest in U.S. destinations.

1999 WTAY segmentation study.  The largest segmentation study completed for the Yukon since the 1992 Tourism Yukon study, this study showed the segmentation of adventure and wilderness travellers as well as updated the segments from the 1992 study.

1997 Canadian North focus groups.  Conducted when Donna Larsen was with Angus Reid Group, Donna was the project manager and focus group moderator for two waves of focus group in both Yellowknife  and Iqaluit.  The study focused on improving service between gateway cities and northern communities.

Since 1998, DataPath has also conducted numerous studies on behalf of the Yukon Government, including studies for the Department of Motor Vehicles, Public Service Commission, Housing, and Justice.

DataPath Systems is a full service market research company.  It is the only full service market research company in the Yukon. Donna and Mike Larsen founded the company in May of 1998.  While Mike is a long time resident of the Yukon, Donna has relocated from the U.S. and then Calgary before arriving in the Yukon in 1997.  The philosophy of the business is to produce top quality market research information by using the state of the art in technology and training.  All forms of technology, such as CATI, email and the Internet are used whenever appropriate, as well as traditional data collection methods such as face-to-face interviewing, telephone interviews, internet surveys or via conventional mail.

 Donna Larsen started DataPath Systems based on 14 years of experience in the market research field. DataPath Systems quickly expanded to include a field centre (CATI) operation located in Marsh Lake Yukon. 

 DataPath Systems is capable of handling all levels of market research needs, from data collection to data analysis, segmentation, planning and application of the information.

 Over the past several years, DataPath Systems has completed numerous research projects concentrating in advertising tracking and conversion studies.  By incorporating random telephone, re-contact telephone, and re-contact email/web methodologies in projects, sample sizes have been increased allowing for greater data analysis.  In addition, incorporating segmentation and predictive analysis in the research projects has increased the relevance and action ability of the data.

 Major Projects

Quantitative Studies (selected projects)

DataPath Systems is capable of handling all levels of market research needs, from data collection to data analysis, segmentation, planning and application of the information gathered.

 By incorporating random telephone, re-contact telephone, and re-contact email/web methodologies in projects, sample sizes have been increased allowing for greater data analysis.  In addition, incorporating segmentation and predictive analysis in the research projects has increased the relevance and action ability of the data.

 DataPath Systems uses on-line data reporting that allows the clients to track the progress of their projects and even review raw data tables and data summaries during the data collection phase. 

 Because DataPath Systems is a small business the clients always deal directly with both the owners and the managers of their project at the same time.  This allows for quick decisions and quick changes to the project as needed.  We work seven days a week, day and night, to ensure that the client’s needs are met.  Our field manager, Debbie Champagne has worked for DataPath Systems for 15 years and supervises all interviewers and data collection.

Donna Larsen

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