General Support for a Wal-Mart


A Wal-Mart or a Wal-Mart type store is generally welcome in the Yukon, but not with financial support from the city.  That according to a recent DataPath Systems poll of 300 Yukoners.  Across the Territory 70% of Yukoners said they supported the idea of a Wal-Mart type store being built in Whitehorse.  This was much stronger in the communities, where 77% supported the idea, compared to Whitehorse residents 67% supported it.


Financial support, however, was another matter altogether.  Only 26% of the 70% who favoured the store development also felt the City of Whitehorse should help out financially.  That translates to only 18% of the residents of the Territory feeling the City should help out a Wal-Mart type store being built. 


Perhaps due to economic factors, (which on other studies, men in general are more concerned with) men were more supportive of such a store than women, (74% of men support it, vs. 64% among women).  Those employed in a private sector business were also more supportive than government employees (74% vs. 62%) were.  Age and the number of years one has lived in the Yukon also influenced the idea.  Older residents and long-time Yukoners were more often in favour of the idea.  While 64% of those under the age of 35 supported Wal-Mart, this increased to 74% among those over the age of 50. 


A profile of those supportive of such a store shows that, compared to non-supporters, they are more rural, slightly lower income, employed outside of government, male, no children at home, older, and have lived in the Yukon the longest.


The survey was conducted by DataPath Systems; an independent Yukon-based market research company. Telephone surveys were conducted with 150 Whitehorse residents and 150 non-Whitehorse residents between February 14 and 21/2001. The data is weighted to accurately represent Yukoners based on the community they live in, their age and gender. Percentages are statistically valid to +/- 5.5%, 19 times out of 20 (95% confidence). This was a non-commissioned study, paid for by DataPath Systems.  Wal-Mart had no part in this study what so ever.