Is the Honeymoon over?


Pre-budget satisfaction with the current Yukon Liberal government has dropped significantly over the past 4 months.

Based on the DataPath Systems Polls done in October 2000 and in February 2001, the results show that more Yukoners are dissatisfied with this government now, than in October.  There was a shift from 23% to 39% of Yukoners rating the Liberal Party a 1, 2, or 3 on a 10 point scale. 

Approximately 5% of the population continues to strongly support the Party – which is about the same as seen in October.  “There is a good loyal core of supporters, and this hasn’t changed over the winter.  On the other hand, those people who rated in the moderate range (4-7) have shifted downward to less satisfied levels” says Donna Larsen, a partner in DataPath Systems.

This is based on a question asking “The Liberal Party has now been leading the Yukon for almost a year.  Using a scale from a low of 1 to a high of 10, where 1 means poor and 10 means excellent, how would you rate the Liberal Party overall?”.  The drop in satisfaction was seen more among Whitehorse residents and government employees than those in rural areas and in the private sector.  However, rural residents continue to be less satisfied than Whitehorse residents.  In rural areas, 42% rated the Party a 1,2, or 3, compared to 37% in Whitehorse.  In October, only 20% of Whitehorse residents gave the party a low rating. 

Demographic differences show the most dissatisfied residents are men (44%) and those over 50 years old (40%).  The longer a person has lived in the Yukon the less likely they are to be satisfied with the current government.  Among those living here less than 10 years, 31% were dissatisfied, compared to 43% among Yukoners of 25 or more years.

“Information like this is important for the government to monitor, even if it appears negative.  They need to be aware of and able to respond to the residents.” Said Donna. 

The survey was conducted by DataPath Systems; an independent Yukon-based market research company. Telephone surveys were conducted with 150 Whitehorse residents and 150 non-Whitehorse residents between February 14 and 21/2001. The data is weighted to accurately represent Yukoners based on the community they live in, their age and gender. Percentages are statistically valid to +/- 5.5%, 19 times out of 20 (95% confidence). This was a non-commissioned study, paid for by DataPath Systems.