While the majority of Yukoners feel that the economy is in serious condition, and despite world events, they are still planning their summer travel. Over three-quarters (77%) of Yukoners are planning to take a summer vacation this year. In fact, 29% are planning to take at least one trip with the primary destination in the Yukon and are also planning to take at least one trip Outside. Another 28% are planning to travel only within the Yukon this year, and 19% are only planning to travel Outside.
Only 8% felt that they changed their travel plans due to the Iraq War, Sars, or other world events.
Whitehorse residents are more likely than rural residents to be planning a trip this summer. In Whitehorse, 31% are planning for trips both in and outside the Yukon, compared to 24% in rural areas.
Yukoners were also asked if they felt that due to the War, Sars and other world events, the Yukon government should increase the budget for the Tourism Department (Tourism and Culture) to create new programs to support Yukon tourism businesses. A slight majority (54%) would be in favour of such a budget increase. There were no differences between Whitehorse residents and rural residents.
The survey was conducted by DataPath Systems; an independent Yukon-based market research company. Telephone surveys were conducted with 150 Whitehorse residents and 150 non-Whitehorse residents between May – June 2003. The data is weighted to accurately represent Yukoners based on the community they live in, their age and gender. Percentages are statistically valid to +/- 5.5%, 19 times out of 20 (95% confidence). This was a non-commissioned study, paid for by DataPath Systems.