Are You Aware and Do You Care – volume 1

A new section has been added to the quarterly DataPath polls: “Are You Aware and Do You Care”.  The section asks Yukoners about topical issues to monitor the percentage of Yukoners who have heard about the topic and among those aware, how many support the issue. 

The Winter 2003 survey included four topics: the proposal about a Railroad through the Yukon connecting Alaska to BC, the Federal gun registration, the changes in Placer mining regulations and the Yukon Party’s Winterworks program.

Overall, most Yukoners were aware of each of the topics.  All Yukoners surveyed were aware of the gun registration, while 78% were aware of the changes in placer mining regulations, 68% had heard about the railroad proposal and 45% knew about the Winterworks program. 

The most support went to the Winterworks program.  Among the 45% aware of the program, 90% supported it.  The railroad was the next most supported topic, with 89% of those aware of it also supporting it.  Support was not as strong for the placer miners, where the Yukon is divided.  While 78% were aware of the issue, 45% supported the tighter controls (therefore 55% were against the new regulations).  Support for the gun registration is the weakest with only 34% of Yukoners in favour of the regulation. 

In general, men were more aware of the issues than were women, and awareness increased with age.  Support for the railroad was consistent across all groups.  However, support for the other issues showed significant differences between the groups.  For example, 58% of women supported the tighter placer mining regulations, compared to only 35% of men.  In addition, only 23% of those over 50 years old supported the tighter controls while 54% of those under 35 supported them.  Whitehorse residents were also more likely to support the controls compared to rural residents (51% compared to 31%).

Support of the gun registration follows a similar pattern with 39% of Whitehorse residents in favour compared to 23% in the communities.  Women were also more likely to support registration, 42%, compared to men at 27%.  The younger the respondent the stronger the support, with 51% of those under 35 in favour, compared to 26% among those over 50 years old.

While the Winterworks program didn’t have significant differences between gender or age, it was more likely to be supported in the communities where there was 97% support, compared to Whitehorse residents at 87%.

The survey was conducted by DataPath Systems; an independent Yukon-based market research company. Telephone surveys were conducted with 150 Whitehorse residents and 150 non-Whitehorse residents between January 25 - 30. The data is weighted to accurately represent Yukoners based on the community they live in, their age and gender. Percentages are statistically valid to +/- 5.5%, 19 times out of 20 (95% confidence). This was a non-commissioned study, paid for by DataPath Systems.