Whitehorse Residents Supporting Mayor

In the City of Whitehorse, residents were more likely to rate the actions of the Mayor as Good (4-5 on a 5 point scale), compared to ratings seen in the past year.  In winter of 2003, only 21% of residents gave the Mayor a high rating.  This increased to 30% in May of 2003, and has now reached 36% in the winter of 2004. 

While there were no significant differences between how men and women rated the Mayor, there is a difference based on age.  The younger the resident, the more likely they were to give positive ratings of the Mayor.  Among those under the age of 36, 50% gave the Mayor high positive scores.  This dropped to 33% among those 36-55 and down to 26% for those over the age of 50. 

“Our May survey found that 80% of those aware of a proposed smoking ban supported it.  The implementation of this policy maybe one of the factors driving the popularity of the Mayor” commented Donna Larsen, partner at DataPath Systems.


Surprisingly, the support for the Council has not increased over this same time period.  High rating scores had climbed in the summer of 2003 to 27%, up from 13% in the winter of 2003.  They have dropped to 18% this winter.


The main issues in the City of Whitehorse continue to centre on the economy (top priority to 16%) and employment (9% rating jobs as the number one issue in Whitehorse).  Other issues of importance to residents were: Crime (10%), Land use (7%), Education (7%), and Roads (7%).  Less mentioned concerns included good government, the environment/wildlife, loose dogs and snow removal.


Men tended to focus more on the economy and jobs, while women were more likely to mention social issues such as housing and alcohol/drug issues.


The survey was conducted by DataPath Systems; an independent Yukon-based market research company. Telephone surveys were conducted with 150 Whitehorse residents and 150 non-Whitehorse residents between January 15 and February 8. The data is weighted to accurately represent Yukoners based on the community they live in, their age and gender. Percentages are statistically valid to +/- 5.5%, 19 times out of 20 (95% confidence). This was a non-commissioned study, paid for by DataPath Systems.