DataPath Systems Principals






Page last updated: Sep 29/2011





















Donna Larsen

Professional Experience Summary:

2003-to present Market North Promotion Systems, Marsh Lake, Yukon Partner
1998-to present DataPath Systems, Marsh Lake, Yukon Partner
1997-2000 Yukon College, Tourism Dept., Whitehorse, Yukon Part Time Instructor
1992-1997 Angus Reid Group, Calgary, Alberta Vice President Travel & Tourism
1992 Unified Strategy & Research, Inc, Sterling, Virginia President
1984-1992 D.K. Shifflet and Associates, Ltd, McLean, Virginia Vice President
1983-1984 Balance Computer Center, Alexandria, Virginia Computer Sales
1983 Holiday Inn Int’l Miami, Florida Caribbean Division Micro Computer Analyst
1982-1983 Florida Int’l University, Miami, Florida Sociology Dept. Research Assistant


Educational Summary:

  • Master of Arts in Sociology (thesis pending), George Mason University, Fairfax, Virginia
  • Bachelor of Arts: Sociology and Anthropology, Florida International University, Miami, Florida
  • Certificate Degree: Marketing, Major emphasis on Research, Florida International University, Miami, Florida
  • Co-author of "The Roots of Haitian Migration", published in 1984 "Haiti: Today and Tomorrow, An Interdisciplinary Study"

Areas Of Special Competence:

  • Marketing Research in the Travel/Tourism Industry
  • Survey Design including sampling and methodology
  • Marketing Segmentation
  • Applied analysis integrating secondary and internal information sources


  • Travel and Tourism Research Association (TTRA) – Chairman of the Board 1999, (International board member June 1992 – 1999), Lifetime member
  • Professional Market Research Society (PMRS) – Membership by peer review only. 2003 to present
  • Travel Industry Association of the Yukon – Executive Board Member 1999 -2004
  • Yukon Tourism Marketing Partnership – Visioning Committee member 2000
  • Management Advisory Council Tourism Subcommittee - University of Calgary / World Tourism Organization 1995-97

Project Management Skills:


Business Development.  Determines industry needs to develop appropriate programs to best provide the information needed.  This includes the determination of project methodology, sub-contractor roles, advisory board requirements, sampling design, timing and costs.  Proposal writing and in-person consultation plays a key role.  
Marketing and Communication.  Responds to Requests for Proposals with twenty years of proposal writing experience  
Data Analysis & Report Writing.  Includes both quantitative and qualitative analysis, interpretation of objectives, hypothesis testing, conclusions & recommendations.  Certified focus group moderator.  
Client Representative.  Client contracts, study designs and special requirements.  
Project Co-ordination.  Supervises all levels of projects including communication with sub-contractors, questionnaire design, project accounting, and timing.  
Presentation of Data and Analysis.  On location workshops and formal written presentation of survey reports, integrating data results and interpretation.  Have presented at over 20 conferences and workshops  
Other job responsibilities include marketing, budgeting, staffing and supervision of research assistants, client representative, analysis, presentations, and development.  


Mike Larsen

Professional Experience Summary:

1998 to present DataPath Systems, Marsh Lake, Yukon  Partner
1987-1998 Yukon Energy, Whitehorse, Yukon Systems Control Centre Operator
1985-1986 Yukon Government Maintenance
1981-1986 Cyprus Anvil Mining Mechanic
1977-1980 Canadian Armed Forces Electrical Generating Systems Technician


Educational Summary:

  • Systems Operator II, Yukon Energy
  • Power Plant Management, Southern Alberta Institute of Technology
  • Heavy Equipment Mechanic Apprenticeship, Yukon College
  • Electrical Generating Systems Technician, Trade Level 5, Canadian Armed Forces

Areas Of Special Competence:  


  • Data management, (Access, Excel, SQL, Visual Basic, HTML)
  • Questionnaire scripting (CATI and Internet based)
  • Presentation development, PowerPoint
  • Data Analysis, Cross-tabulations (SPSS)
  • Website design ( Java Script, smattering of CSS)